For 22 years we have been sharing our negotiation, sales and leadership workshops with executives from the most relevant industrial corporations, financial institutions and distribution companies in this country.

Degree in Law and Qualified Mediator.


Owner of NICHI SEIJO stores, HIPERFAIRS travel wholesaler and the consulting firms EDUCATION PROVIDERS and TRAINING PROVIDERS


Author of the best seller “Negotiating is easy if you know how”, “Selling is easy if you know how” and “Negotiating for Dummies”.


He began his professional career in 1991 in the American company CHEVRON TEXACO. In 1995 he joined BANG & OLUFSEN as country manager for Spain and Portugal. He initiated and completed the business of the company for 17 years.