Negotiating is easy indentifies the key behaviors that will make you a better negotiator
In 2011 Alejandro wrote his first negotiation book in Spanish Negociar es facil, si sabe cómo. In less than a year it became the bestselling negotiation book in Spain. It is currently in its 15th edition. ten years later Alejandro has decided to update the book and translate it into English.
Since 1993 Alejandro enjoys giving seminars and conferences on negotiation. He has observed that many executives repeat certain natural behaviors when negotiating that are not effective. Behaving in a natural way by merely reacting instinctively to the other´s moves is not enough.