To sell you must “want ” to and this necessarily happens to “want” to be in the street. And this “want”, which until recently was not in style, it is now imperative. “Selling is easy” it gives you that energy, that excitement, that I want to sell, with concrete tools easy to use, with immediate transfer to the workplace.

Enrique Diaz-Maurino, training manager
BANKINTER

Only Alejandro is able to make easy, personal and fun, this concept that seemed so complex. When he explains, you get two concepts that are full of universality and simplicity. This book will make the reader enjoy and give them the keys that will bring on great security.

Diego García, training director
ROCA

 

A dangerous and subversive book! Alejandro Hernandez presents and synthesizes in a pleasant, rigorous and practical way the best systems and negotiation tricks of the century. Make sure that your boss or your competitors do not read it before you!

Alberto de Lucio, Managing Director
BANG & OLUFSEN

 

In this time of change it is when negotiation becomes even more important. This book should be read by all professionals who want to make a difference.

Ramón Baeza,
Managing Director THE BOSTON CONSULTING GROUP